All
Art Direction
UX-UI
Gen-AI
Design System
Motion
Editorial
Flim Trend Report
Art Direction
UX-UI
Design System
Editorial
WIP-0
UX-UI
Art Direction
Forward Festival
Gen-AI
Art Direction
INDAB
UX-UI
Art Direction
Design System
Specht Studio
Editorial
Motion
RugiR
Art Direction
Motion
Design System
Flim-ai
Art Direction
UX-UI
Motion
Design System
Kafi Games
UX-UI
Design System
Flim's Playground
Art Direction
Gen-AI
Motion
Editorial
My Role
Co-founder and art director. I owned the identity, the motion and the digital communication, and ran the operational side too: venue scouting, budgets, artist booking and management. Rugir was a real founding team: Jules Bouit on space design, Maliman on sound, Victor Guyomard on graphic design alongside me.
The challenge
Brussels already had its electronic scene, its venues, its regulars. We had none of that: no room, no budget, no name anyone recognized. What we had was a word, rugir, meaning to roa
The name became a system
Start small enough to survive a failure, then scale from there. The name became a system: Rugir, and its mark, the R, redesigned for every event while staying recognizably the same idea. One rule, endless variations. Long before I had the word for it, this was already systems thinking: a single identity, built to flex infinitely and to survive on almost nothing.
My Role
Co-founder and art director. I owned the identity, the motion and the digital communication, and ran the operational side too: venue scouting, budgets, artist booking and management. Rugir was a real founding team: Jules Bouit on space design, Maliman on sound, Victor Guyomard on graphic design alongside me.
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