All
Art Direction
UX-UI
Gen-AI
Design System
Motion
Editorial
Flim Trend Report
Art Direction
UX-UI
Design System
Editorial
WIP-0
UX-UI
Art Direction
Forward Festival
Gen-AI
Art Direction
INDAB
UX-UI
Art Direction
Design System
Specht Studio
Editorial
Motion
RugiR
Art Direction
Motion
Design System
Flim-ai
Art Direction
UX-UI
Motion
Design System
Kafi Games
UX-UI
Design System
Flim's Playground
Art Direction
Gen-AI
Motion
Editorial
My Role
A genuine two-person project with another product designer. We built the research, the problem framing, the business model and the core task flow together, as a real duo. On execution I led the UI design and the visual identity, with my binôme contributing throughout. 5-week final project, Ironhack UX/UI.
Context
Independent makers pour months into a project, then stop right before it becomes real. Not for lack of talent, but because producing without proof of demand is too risky to take on alone.
Scope
UX research, product concept, business model, UI design, visual identity.
Challenge
Independent makers pour months into a project, then stop right before it becomes real. Not for lack of talent or ideas, but because the risk of producing without any proof of demand is too high to take alone. We set out to understand why so much finished work never reaches the people who would want it.
A self-reinforcing loop
The pattern repeats: create, prototype, post on Instagram, mistake likes for validation, produce blindly or give up, go back to the day job. Likes feel like proof, but they never confirm that anyone will actually pay. Without real validation of demand, every launch is a gamble made with personal savings, and most makers stop before taking it.
Three constraints, one at a time
Every maker we spoke to was squeezed by the same three shortages: time, money, and visibility. They feed each other. No money means no room to fail, no time means no space to build an audience, no visibility means no demand to justify the cost. You cannot solve all three at once. WIP.0 deliberately takes on one: the financial risk.
The approach
How do you help a maker validate real demand before spending their own money on production? We looked at where existing platforms sit. Pre-production platforms like Kickstarter and Ulule fund ideas but leave makers alone with the risk. Finished-product marketplaces like Etsy only sell what already exists. Community platforms like Patreon and Instagram build an audience but never confirm a purchase. We mapped them against two axes, transactional to community and pre-production to finished product, and found the gap nobody was filling: a place where demand is proven before production begins.
The mechanism
The core is a task flow shared between maker and buyer. The maker posts a project with a funding gauge. The buyer commits with a bank pre-authorization, not a payment. Once the gauge is reached, 30% of the funds unlock to cover raw materials, and production begins. From there, the buyer opens a Workspace to follow the process step by step, through the maker's own photos, voice notes, and timeline. The wait is not dead time: it is the story the buyer is paying for.
The funding gauge
A project only goes to production once demand is proven.
Pre-authorization
Pre-authorization: the buyer commits without paying until production is secured.
The Workspace
The buyer follows the making, step by step.
